6635 7408 | 8470 4647 (WhatsApp only) riccognitive@gmail.com
  • Founder & CEO
  • Principal Cognitive Psychologist (Cognitive Development)
  • B.A (Hons), University of Wolverhampton, United Kingdom
  • M.Sc, Keele University, United Kingdom
  • M.Ed (PsyEd), The University of Manchester, United Kingdom
  • Former Ed.D Candidate, University of Leicester, United Kingdom
  • Former President of Association of Memory Sports (Singapore)
  • Inventor of Multiple Coding Theory™ and Imagery Drawing Test (IDT)

Our founder and CEO, Ric Chong, is an avid educator, cognitive psychologist and practitioner in the field of scientific-based cognitive learning. He is a Member within The British Psychological Society from 2015 – 2022 and an Associate Member of Australian Psychological Society from 2015 – 2019. His previous works include, among many others, the articles “Your Child’s Brain Development” and “The Importance of Early Mathematics”. The former President of the Association of Memory Sports (Singapore) has been interviewed by the local press and has also appeared live on local television Channel 8 and Channel U to demonstrate his expertise in his current work (e.g., mental imagery, IQ, EQ, Social and Emotional Learning (SEL) and children’s drawing), which is focused on enhancing children’s learning, cognitive and intellectual development through his unique Ric Cognitive Approach®.

Born in 1972, Ric was educated in England and graduated from the University of Wolverhampton, UK with a B.A(Hons). He also holds a Master of Science degree from Keele University, UK and Master of Education in Psychology of Education from The University of Manchester, UK. During his studies of Doctorate in Education (Ed.D) specialising in learning and teaching, he has developed his unique “Multiple Coding Theory™”, a revolutionary scientific-based cognitive learning method for children based on his doctoral research as well as his practical cognitive teaching experience. Following the theory, he scored an A- in his doctorates learning module in designing a visualisation improvement schedule for effective learning. His M.Ed dissertation researched on the correlation between drawing test scores and IQ: Comparison of Goodenough-Harris Draw A Person (DAP) Test and Imagery Drawing Test (IDT).